Developing New Services
SMB Solutions
Project Overview
Samsung wanted to enter the B2B market, with a focus on office-centered Small and Medium Businesses (SMB). We were tasked with identifying B2B opportunities and propose new service concepts.
Roles
researcher
industrial designer
UI designer
iconography
visualizations
animations
Research and Synthesis
After conducting research, our team determined there to be 3 main categories of Small Medium Businesses:
Professional Processing
Business primarily focused on industry standardized processing practices.
Heavy Data
Regularly work with large files and powerful computing devices. Collaboration is critical and also consists of asynchronous work streams.
Technology Innovation & Consultancy
"Multi-hat" employees that bias towards new technologies. Collaboration projects are often worked on my multiple people in parallel.
Collaboration
This was found to be the most common theme between the various businesses.
This theme was broken down into three components: Access, Communicate, and Co-Creation
These components are the foundational aggregate for collaboration, with each one supporting and empowering the next.
Aware Devices
During development, I proposed the concept of Aware Devices. It is a design ethos that uses human behaviors as pretext for input or action.
Smart Devices are Reactive. Aware Devices are Proactive.
The Samsung SMB Ecosystem
Driven by the foundations of Access, Communicate, and Co-Create, the ideation process coalesced to form a cohesive SMB ecosystem.
Device Diplomat
Derived from the foundation of Access, this promotes easy cross-device connectivity and accessibility.
Virtual Me
Stemming from Communication, this facilitates the ability to share, whether they are messages, project status, files or schedules.
Group Canvas
This is the embodiment of Access. Here, the team members can work, discuss ideas, navigate differences, and ask questions.
Device Diplomat
A network of connections made through a user's device. Aware Devices empower users in their ability to access all the facets they need to work.
Screen Share
With Screen Share, a user can connect and present with any device. Aware Devices automatically filter selection, depending on user location and proximity.
Array Display
Array Display lets users easily mirror or extend their desktop real estate. With Aware Devices, the device's screen organization is automatically arranged with respect to their physical placement.
Virtual Me
Virtual Me is an online portal for collaboration and all things work related, as well as being a digital representative of the user.
Group Canvas
This is a digital workspace where users can simultaneously, edit files, share data, annotate, and collaborate. It is comprised of Objects and the Canvas.
Objects
These are interactive containers of images, videos, documents, or any other relevant data that is crated and edited by users. These can be resized, grouped, and placed anywhere on the Canvas.
Canvas
This is a theoretically infinite workspace that houses the Objects. Multiple users can access the same canvas simultaneously. A canvas is typically created for a specific project.
